Keyword Research –
FreelanceSEM will conduct keyword research to determine the best possible keywords to include into the on page factors of targeted URLs for Organic Optimization. This keyword research is also extremely valuable if and when a Paid Placement campaign is set in motion such as Google AdWords. Keyword research uncovers what people are actually searching for when they are trying to find the content on your site. This tells us which words need to be incorporated into the Organic Optimization as detailed below in the third phase. Each campaign is unique as every site has a unique keyword market.